Data Protection

1) Introduction and contact details of the responsible party

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data is any data that can be used to personally identify you.

1.2 The data controller for this website within the meaning of the General Data Protection Regulation (GDPR) is Anna Babkova, Frostix, Bergstraße 3, 76547 Sinzheim, Germany, Tel.: +49 15566 946890, E-mail: info@frostix.de. The data controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

2) Data collection when visiting our website

When you simply browse our website for informational purposes, i.e., without registering or otherwise providing us with information, we only collect data that your browser transmits to the website server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time of access
Amount of data sent in bytes
Source/referrer from which you accessed this page
Browser used
Operating system used
IP address used (possibly in anonymized form)

The processing is carried out in accordance with Article 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or used for any other purpose. However, we reserve the right to subsequently review the server log files should there be concrete indications of unlawful use.

3) Hosting & Content Delivery Network

Shopify

We use the system of the following provider for hosting our website and displaying the page content: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”)

Data will also be transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

When data is transferred to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

4) Cookies

To make your visit to our website more enjoyable and to enable the use of certain features, we use cookies, which are small text files that are stored on your device. Some of these cookies are automatically deleted after you close your browser (so-called "session cookies"), while others remain on your device for a longer period and allow us to save your website settings (so-called "persistent cookies"). In the latter case, you can find information about the storage duration in your web browser's cookie settings.

If any of the cookies we use process personal data, this processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the performance of the contract, in accordance with Art. 6 para. 1 lit. a GDPR in the case of consent given, or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the website visit.

You can configure your browser to notify you when cookies are set and allow you to decide whether to accept them individually, or to block cookies in certain cases or entirely.

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Making contact

5.1 WhatsApp Business

You have the option of contacting us via the WhatsApp messaging service provided by WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. We use the so-called "Business version" of WhatsApp for this purpose.

If you contact us via WhatsApp regarding a specific transaction (for example, an order you have placed), we will store and use the mobile phone number you use with WhatsApp, as well as your first and last name (if provided), in accordance with Article 6(1)(b) of the GDPR, to process and respond to your inquiry. Based on the same legal basis, we may ask you via WhatsApp to provide further data (order number, customer number, address, or email address) in order to assign your inquiry to a specific transaction.

If you use our WhatsApp contact for general inquiries (e.g., regarding our range of services, availability, or our website), we store and use the mobile phone number you use on WhatsApp and – if provided – your first and last name in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in the efficient and timely provision of the requested information.

Your data will only be used to answer your inquiry via WhatsApp. It will not be shared with third parties.

Please note that WhatsApp Business accesses the address book of the mobile device we use for this purpose and automatically transfers phone numbers stored in the address book to a server of its parent company, Meta Platforms Inc., in the USA. For the operation of our WhatsApp Business account, we use a mobile device whose address book contains only the WhatsApp contact data of users who have actually contacted us via WhatsApp.

This ensures that every person whose WhatsApp contact details are stored in our address book has already consented to the transfer of their WhatsApp phone number from the address books of their chat contacts, in accordance with Article 6(1)(a) GDPR, by accepting the WhatsApp Terms of Service upon first using the app on their device. The transfer of data from users who do not use WhatsApp and/or have not contacted us via WhatsApp is therefore excluded.

For information on the purpose and scope of data collection and the further processing and use of data by WhatsApp, as well as your related rights and privacy settings, please refer to WhatsApp's privacy policy: https://www.whatsapp.com/legal/?eea=1#privacy-policy

We have concluded a data processing agreement with the provider, which protects the data of our website visitors and prohibits its transfer to third parties.

The processing described above may involve data transfers to servers of Meta Platforms Inc. in the USA.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.

5.2 When you contact us (e.g. via contact form or email), personal data will be processed – exclusively for the purpose of processing and responding to your request and only to the extent necessary.

The legal basis for processing this data is our legitimate interest in responding to your inquiry pursuant to Article 6(1)(f) GDPR. If your contact is aimed at a contract, the additional legal basis for processing is Article 6(1)(b) GDPR. Your data will be deleted when it is clear from the circumstances that the matter has been resolved and provided that no statutory retention obligations apply.

6) Comment function

When you use the comment function on this website, your comment, the date and time it was posted, and your chosen username will be stored and published on this website. Your IP address will also be logged and stored. This IP address is stored for security reasons and in case you, as the person posting the comment, infringes the rights of third parties or posts illegal content. We need your email address to contact you if a third party objects to your published content as being unlawful.

The legal basis for storing your data is Art. 6 para. 1 lit. b and f GDPR. We reserve the right to delete comments if they are objected to as unlawful by third parties.

7) Data processing when opening a customer account

In accordance with Article 6(1)(b) GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. You can find out which data is required for account opening in the input fields of the corresponding form on our website.

You can delete your customer account at any time by sending a message to the above address of the data controller. After your customer account is deleted, your data will be deleted provided that all contracts concluded through it have been fully processed, no statutory retention periods apply, and we have no legitimate interest in continuing to store it.

8) Use of customer data for direct marketing

8.1 Subscribe to our email newsletter

When you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required to send you the newsletter is your email address. Providing any further information is voluntary and is used to personalize our communications with you. We use the double opt-in procedure for newsletter distribution, which ensures that you only receive newsletters after you have explicitly confirmed your consent to receive them by clicking a verification link sent to the email address you provided.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Article 6 Paragraph 1 Letter a of the GDPR. We store your IP address, which is registered by your Internet Service Provider (ISP), as well as the date and time of registration, in order to be able to trace any potential misuse of your email address at a later date. The data we collect when you subscribe to the newsletter is used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the data controller named above. After unsubscribing, your email address will be immediately deleted from our newsletter mailing list, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes permitted by law, which we will inform you about in this privacy policy.

8.2 Sending the email newsletter to existing customers

If you provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our product range via email. According to Section 7 Paragraph 3 of the German Unfair Competition Act (UWG), we do not need to obtain your separate consent for this. The data processing is based solely on our legitimate interest in personalized direct marketing pursuant to Article 6 Paragraph 1 Letter f of the GDPR. If you initially objected to the use of your email address for this purpose, we will not send you any emails.

You have the right to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by sending a message to the data controller named at the beginning of this document. You will only incur transmission costs at the basic rates for this. Upon receipt of your objection, the use of your email address for advertising purposes will be discontinued immediately.

8.3 Product availability notification via email

For items that are temporarily unavailable, you can sign up to receive email notifications when the item you selected is back in stock. We will then send you a one-time email notification informing you when it becomes available. The only required information for receiving this notification is your email address. Providing any other information is voluntary and may be used to personalize our communications with you. We use a double opt-in process for sending these emails. This ensures that you will only receive a notification after you have explicitly confirmed your consent by clicking a verification link sent to the email address you provided.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Article 6 Paragraph 1 Letter a of the GDPR. We store your IP address, registered by your Internet Service Provider (ISP), as well as the date and time of registration, in order to be able to trace any potential misuse of your email address at a later date. The data we collect when you register for our email notification service regarding product availability is used strictly for this purpose.

You can unsubscribe from availability notifications at any time by sending a message to the responsible party mentioned above. After unsubscribing, your email address will be immediately deleted from our mailing list, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this scope, which is permitted by law and about which we inform you in this statement.

8.4 Shopping cart reminders via email

If you cancel your purchase with us before completing your order, you have the option of receiving a one-time email reminder about the contents of your virtual shopping cart.

The only mandatory information required to send you this reminder is your email address. Providing further information is voluntary and may be used to personalize our communications with you. We use a double opt-in procedure for sending emails, which ensures that you only receive a notification after you have explicitly confirmed your consent by clicking a verification link sent to the specified email address.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Article 6 Paragraph 1 Letter a of the GDPR for sending you a shopping cart reminder. We store your IP address, registered by your Internet Service Provider (ISP), as well as the date and time of registration, in order to be able to trace any potential misuse of your email address at a later date. The data we collect when you register for our email notification service is used strictly for this purpose.

You can unsubscribe from shopping cart reminders at any time by sending a message to the responsible party mentioned above. After unsubscribing, your email address will be immediately deleted from our mailing list, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this scope, which is permitted by law and about which we inform you in this statement.

9) Data processing for order processing

9.1 Insofar as necessary for the processing of the contract for delivery and payment purposes, the personal data we collect will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 para. 1 lit. b GDPR.

If we owe you updates for goods with digital elements or for digital products based on a corresponding contract, we process the contact details you provided when placing your order (name, address, email address) in order to personally inform you about upcoming updates within the legally prescribed period, in accordance with our legal information obligations pursuant to Art. 6 para. 1 lit. c GDPR, via a suitable communication channel (e.g., by post or email). Your contact details will be used strictly for the purpose of notifying you about updates we owe you and will only be processed by us to the extent necessary for the respective information.

To process your order, we also work with the following service provider(s), who support us in whole or in part in fulfilling concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

9.2 Transfer of personal data to shipping service providers

- DPD

We use the following transport service provider: DPD Deutschland GmbH, Wailandtstraße 1, 63741 Aschaffenburg, Germany

We will forward your email address and/or telephone number to the supplier before delivery of the goods in accordance with Article 6 Paragraph 1 Letter a of the GDPR for the purpose of coordinating a delivery date or announcing the delivery, provided you have given your express consent during the ordering process. Otherwise, for the purpose of delivery in accordance with Article 6 Paragraph 1 Letter b of the GDPR, we will only forward the recipient's name and delivery address to the supplier. This data is only shared to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the supplier or delivery notification is not possible.

Consent can be withdrawn at any time with effect for the future by contacting the controller named above or the provider.

9.3 Use of payment service providers (payment services)

- Apple Pay

If you choose the "Apple Pay" payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment processing is handled via the "Apple Pay" function on your iOS, watchOS, or macOS device by charging a payment card stored with "Apple Pay." Apple Pay uses security features integrated into your device's hardware and software to protect your transactions. Authorizing a payment requires entering a code you previously set and verifying your identity using your device's "Face ID" or "Touch ID" function.

For payment processing purposes, the information you provide during the ordering process, along with details of your order, will be transmitted to Apple in encrypted form. Apple then re-encrypts this data with a developer-specific key before transmitting it to the payment service provider of the payment card stored in Apple Pay. This encryption ensures that only the website where the purchase was made can access the payment information. After the payment has been processed, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the successful payment.

If personal data is processed during the described transfers, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.

Apple retains anonymized transaction data, including the approximate purchase amount, date, and time, as well as whether the transaction was successful. Anonymization completely eliminates any possibility of identifying individuals. Apple uses this anonymized data to improve Apple Pay and other Apple products and services.

When you use Apple Pay on your iPhone or Apple Watch to complete a purchase you made through Safari on your Mac, your Mac and the authorizing device communicate over an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can identify you personally. You can disable the ability to use Apple Pay on your Mac in your iPhone's settings. Go to "Wallet & Apple Pay" and turn off "Allow Payments on Mac."

Further information on data protection with Apple Pay can be found at the following web address: https://support.apple.com/de-de/HT203027
- giropay

This website offers one or more online payment methods from the following provider: paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main, Germany

When you select a payment method from the provider that requires you to pay in advance (such as credit card payment), your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number), as well as information about the contents of your order, will be transmitted to the provider in accordance with Article 6 Paragraph 1 Letter b GDPR. In this case, your data will be transmitted exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
- Google Pay

If you choose the payment method "Google Pay" from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), payment processing is handled via the "Google Pay" application on your mobile device, which must be running at least Android 4.4 ("KitKat") and have NFC capability. The payment will be processed by charging a payment card stored in Google Pay or a payment system verified there (e.g., PayPal). To authorize a payment via Google Pay exceeding €25, you must first unlock your mobile device using the configured verification method (such as facial recognition, password, fingerprint, or pattern).

For payment processing purposes, the information you provide during the ordering process, along with information about your order, will be shared with Google. Google will then transmit your payment information stored in Google Pay to the originating website in the form of a unique transaction number, which is used to verify the payment. This transaction number contains no information about the actual payment details of your payment method stored in Google Pay, but is created and transmitted as a unique numerical token. In all transactions via Google Pay, Google acts solely as an intermediary for processing the payment. The transaction is executed exclusively between the user and the originating website by debiting the payment method stored in Google Pay.

If personal data is processed during the described transfers, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.

Google reserves the right to collect, store, and analyze certain transaction-specific information for each transaction made through Google Pay. This includes the date, time, and amount of the transaction; the merchant's location and description; a description of the purchased goods or services provided by the merchant; photos you attached to the transaction; the name and email address of the seller and buyer or sender and recipient; the payment method used; your description of the reason for the transaction; and, if applicable, the offer associated with the transaction.

According to Google, this processing is carried out exclusively in accordance with Art. 6 para. 1 lit. f GDPR on the basis of the legitimate interest in proper accounting, verification of transaction data and the optimization and maintenance of the Google Pay service.

Google also reserves the right to combine the processed transaction data with other information collected and stored by Google when you use other Google services.

The Google Pay terms of service can be found here:

https://payments.google.com /payments /apis-secure /u /0 /get_legal_document ?ldo=0 &ldt=googlepaytos &ldl=de
Further information on data protection at Google Pay can be found at the following web address:
https://payments.google.com /payments /apis-secure /get_legal_document ?ldo=0 &ldt=privacynotice &ldl=de
- Masterpayment

This website offers one or more online payment methods from the following provider: Masterpayment LTD, 483 Green Lanes, London, N13 4BS, United Kingdom

When selecting a payment method where the provider makes an advance payment (such as invoice, installment purchase or direct debit), you will also be asked to provide certain personal data during the ordering process (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, if applicable, data on an alternative payment method).

To protect our legitimate interest in assessing our customers' creditworthiness, we forward this data to the provider for the purpose of a credit check in accordance with Article 6(1)(f) GDPR. Based on the personal data you provide, as well as other data (such as shopping cart contents, invoice amount, order history, and payment history), the provider checks whether your selected payment method can be granted with regard to payment and/or default risks.

In addition to internal provider criteria pursuant to Art. 6 para. 1 lit. f GDPR, identity and creditworthiness information from the following credit agencies may also be included in the decision-making process for the application review:

Creditreform Boniversum GmbH, Hammfelddamm 13, 41460 Neuss, Germany Tel.: +49 (0)2131-109-501, Fax: -557
CRIF GmbH, Friesenweg 4, Building 12, 22763 Hamburg, Germany Tel.: +49 (0)40-89803-0, Fax: -419
SCHUFA Holding AG, Kormoranweg 5, D-65201 Wiesbaden, Germany Tel.: +49 (0)611-9278-0, Fax: -109

The credit report may contain probability values (so-called score values). If score values are included in the credit report, they are based on a scientifically recognized mathematical-statistical method. Address data is among the factors, but not the only one, used in calculating the score values.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for processing payments in accordance with the contract.

When data is transferred to the provider's location, an adequate level of data protection is ensured by an adequacy decision of the European Commission.
- Paypal

This website offers one or more online payment methods from the following provider: PayPal (Europe) Sarl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg

When you select a payment method from the provider that requires you to pay in advance, your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the contents of your order will be transmitted to the provider in accordance with Article 6 Paragraph 1 Letter b GDPR. In this case, your data will be transmitted exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.

When selecting a payment method where we make advance payments, you will also be asked to provide certain personal data during the ordering process (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, if applicable, details of an alternative payment method).

In order to protect our legitimate interest in assessing your creditworthiness in such cases, we forward this data to the provider for the purpose of a credit check in accordance with Article 6(1)(f) GDPR. Based on the personal data you provide, as well as other data (such as shopping cart contents, invoice amount, order history, and payment history), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.

This website uses PayPal Checkout, an online payment system from PayPal, which consists of PayPal's own payment methods and local payment methods from third-party providers.

When paying via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered – "Pay Later" via PayPal, we forward your payment data to PayPal (Europe) Sarl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") for payment processing. This transfer is carried out in accordance with Art. 6 para. 1 lit. b GDPR and only to the extent necessary for payment processing.

For the payment methods credit card via PayPal, direct debit via PayPal, or – if offered – "Pay later" via PayPal, PayPal reserves the right to conduct a credit check. For this purpose, your payment data may be forwarded to credit agencies in accordance with Art. 6 Para. 1 lit. f GDPR, based on PayPal's legitimate interest in assessing your creditworthiness. PayPal uses the result of the credit check regarding the statistical probability of payment default to decide whether to offer the respective payment method. The credit check may include probability values (so-called score values). If score values are included in the result of the credit check, they are based on a scientifically recognized mathematical-statistical procedure. Address data is among the data used to calculate the score values, but is not the only factor. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual processing of payments.

If the PayPal payment method "purchase on account" is available and selected, your payment data will first be transmitted to PayPal to prepare the payment. PayPal will then forward this data to Ratepay GmbH, Franklinstrasse 28-29, 10587 Berlin ("Ratepay") for payment processing. The legal basis for this is Article 6(1)(b) GDPR. In this case, Ratepay conducts an identity and credit check on its own behalf to determine your creditworthiness in accordance with the principle already mentioned above and, based on its legitimate interest in determining creditworthiness pursuant to Article 6(1)(f) GDPR, forwards your payment data to credit agencies. A list of the credit agencies that Ratepay may consult can be found here: https://www.ratepay.com/legal-payment-creditagencies/

When using a payment method from a local third-party provider, your payment data will first be forwarded to PayPal in accordance with Article 6(1)(b) GDPR to prepare the payment. Depending on your selection of an available local payment method, PayPal will then transmit your payment data to the respective provider in accordance with Article 6(1)(b) GDPR to process the payment.

- Apple Pay (Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
- Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)
- iDeal (Currence Holding BV, Beethovenstraat 300 Amsterdam, Netherlands)
- bancontact (Bancontact Payconiq Company, Rue d'Arlon 82, 1040 Brussels, Belgium)
- blik (Polski Standard Płatności sp. z oo, ul. Czerniakowska 87A, 00-718 Warsaw, Poland)
- eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2
1200 Vienna, Austria)
- MyBank (PRETA SAS, 40 Rue de Courcelles, F-75008 Paris, France)
- Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań, Poland)

For further information regarding data protection, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
- Shopify Payments

This website offers one or more online payment methods from the following provider: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

This website offers one or more online payment methods from the following provider: SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany

10) Online Marketing

Google AdSense

This website uses Google AdSense, a web advertising service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses cookies, which are text files placed on your computer, to help the website analyze how users use the site. Google AdSense also uses web beacons (small, invisible graphics) to collect information. These web beacons allow simple actions, such as website traffic, to be recorded, collected, and analyzed. The information generated by the cookie and/or web beacon about your use of this website (including your IP address) is generally transmitted to and stored on a Google server. This may also involve transmission to the servers of Google LLC in the USA.

Google uses the information obtained in this way to analyze your usage patterns with regard to AdSense ads. The IP address transmitted by your browser as part of Google AdSense is not combined with other Google data. The information collected by Google may be transferred to third parties if required by law and/or if third parties process this data on Google's behalf.
All processing described above, in particular the reading of information on the device used via cookies and/or web beacons, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, Google AdSense will not be used during your visit to our website.

You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

Further information on Google's privacy policy can be found here: https://business.safety.google /intl /de /privacy / and https://www.google.de/policies/privacy/

11) Web analytics services

11.1 Google (Universal) Analytics

This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, Google (Universal) Analytics sets cookies when you visit the website. These cookies are small text files stored on your device and collect certain information. This information includes your IP address, which Google, however, shortens by removing the last digits to prevent direct identification of individuals.

The information is transferred to Google servers and processed there. This may also involve transfers to Google LLC, which is based in the USA.

Google uses the collected information on our behalf to evaluate your use of the website, to compile reports on website activity for us, and to provide other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics, which is shortened, will not be merged with other Google data. The data collected through the use of Google (Universal) Analytics is stored for two months and then deleted.

All processing described above, in particular the setting of cookies on the device used, will only take place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR.
Without your consent, Google (Universal) Analytics will not be used during your visit to our website. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.

We have entered into a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information regarding Google (Universal) Analytics can be found at https://business.safety.google /intl /de /privacy / , https://policies.google.com/privacy ?hl=de &gl=de and at https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google (Universal) Analytics uses the special feature "demographics" to generate statistics about the age, gender, and interests of website visitors. This is achieved by analyzing advertising and information from third-party providers. This allows for the identification of target audiences for marketing activities. However, the collected data cannot be linked to any specific individual and is deleted after a storage period of two months.

Google Signals
As an extension to Google (Universal) Analytics, this website may use Google Signals to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics pursuant to Art. 6 para. 1 lit. a GDPR, analyze your usage behavior across devices and create database models, including those related to cross-device conversions. We do not receive any personally identifiable information from Google, only statistics. If you wish to stop cross-device analysis, you can deactivate the "Personalized advertising" feature in your Google account settings. To do so, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de For more information about Google Signals, please see the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension to Google (Universal) Analytics, the "UserIDs" function may be used on this website. If you have consented to the use of Google (Universal) Analytics in accordance with Art. 6 para. 1 lit. a GDPR, have created an account on this website, and log in with this account on different devices, your activities, including conversions, can be analyzed across devices.

11.2 Google Tag Manager

This website uses the “Google Tag Manager”, a service provided by the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: “Google”).

The Google Tag Manager provides a technical foundation for bundling various web applications, including tracking and analytics services, and for calibrating, controlling, and linking them to conditions via a unified user interface. The Google Tag Manager itself does not store or read any information on user devices. The service also does not perform any independent data analysis. However, when a page is accessed, the Google Tag Manager transmits your IP address to Google, where it may be stored. Transmission to servers of Google LLC in the USA is also possible.

This processing will only take place if you have given us your explicit consent in accordance with Article 6(1)(a) GDPR. Without this consent, Google Tag Manager will not be used during your visit to our website. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

Further legal information regarding Google Tag Manager can be found at https://business.safety.google /intl /de /privacy / and https://policies.google.com/privacy?hl=de&gl=de

11.3 Yandex Metrica

This website uses the web analytics service of the following provider: Yandex LLC, 16 Lva Tolstogo str., Moscow, 119021, Russian Federation

Using cookies and/or similar technologies (tracking pixels, web beacons, algorithms for reading device and browser information), this service collects and stores pseudonymized visitor data, including information about the device used, such as the IP address and browser information, in order to evaluate it for statistical analysis of user behavior on our website and to create pseudonymized user profiles. Among other things, this enables the analysis of movement patterns (so-called heatmaps), which show the duration of page visits and interactions with page content (e.g., text input, scrolling, clicks, and mouse-overs). Pseudonymization fundamentally precludes any direct identification of individuals. This data is not combined with clear personal data collected through other means.

All processing described above, in particular the reading or storage of information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

12) Retargeting/remarketing and conversion tracking

Meta Pixel

Within our online service, we use the "Meta Pixel" service from the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta")

When a user clicks on an ad we place on Facebook and/or Instagram, the URL of our linked page is extended with a parameter using "meta pixels". This URL parameter is then entered into the user's browser after redirection via a cookie set by our linked page itself.

This allows Meta to define the visitors to our online service as a target group for displaying advertisements (so-called "ads"). Accordingly, we use the service to show the Facebook and/or Instagram ads we place only to users who have shown an interest in our online service or who exhibit certain characteristics (e.g., interests in specific topics or products, determined based on the websites they have visited) that we transmit to Meta (so-called "Custom Audiences").

On the other hand, the “meta pixel” can be used to track whether users were redirected to our website after clicking on an advertisement and what actions they take there (so-called “conversion tracking”).

The data collected is anonymous to us, meaning it doesn't allow us to draw any conclusions about the identity of the users. However, the data is stored and processed by Meta, so a connection to the respective user profile is possible, and Meta can use the data for its own advertising purposes.

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

The information generated by Meta is usually transferred to and stored on a Meta server; in this context, data may also be transferred to servers of Meta Platforms Inc. in the USA.

13) Page functionalities

13.1 Facebook Plugins

Our website uses plugins from the social network of the following provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

These plugins enable direct interaction with content on the social network.

To increase the protection of your data when visiting our website, the plugins are initially deactivated and integrated into the page using a so-called "2-click" or "Shariff" solution.

This integration ensures that when a page of our website containing such plugins is accessed, no connection is established with the provider's servers.

If you are logged into an existing user profile on the provider's social network, information about interactions carried out via the plugins will also be published there and displayed to your contacts.
You can withdraw your consent at any time by deactivating the plugin by clicking it again. However, this withdrawal does not affect data that has already been transferred to the provider.

Data may also be transferred to: Meta Platforms Inc., USA

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

13.2 Instagram Plugins

Our website uses plugins from the social network of the following provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

These plugins enable direct interaction with content on the social network.

To increase the protection of your data when visiting our website, the plugins are initially deactivated and integrated into the page using a so-called "2-click" or "Shariff" solution.

This integration ensures that when a page of our website containing such plugins is accessed, no connection is established with the provider's servers.

Only when you activate the plugins and thereby give your consent to the data transfer in accordance with Art. 6 para. 1 lit. a GDPR, will your browser establish a direct connection to the provider's servers. In this process, regardless of whether you are logged into an existing user profile, information about your device (including your IP address), your browser, and your browsing history will be transmitted to the provider to a certain extent and may be further processed there.

If you are logged into an existing user profile on the provider's social network, information about interactions carried out via the plugins will also be published there and displayed to your contacts.
You can withdraw your consent at any time by deactivating the plugin by clicking it again. However, this withdrawal does not affect data that has already been transferred to the provider.

Data may also be transferred to: Meta Platforms Inc., USA

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

13.3 Youtube

This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transferred to: Google LLC, USA

When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the provider's servers in order to load the plugin. In doing so, certain information, including your IP address, is transmitted to the provider.

When embedded videos are played via the plugin, the provider also uses cookies to collect information about user behavior, create playback statistics and prevent abusive behavior.

If you are logged into a user account with the provider during your visit to the site, your data will be directly associated with your account when you click on a video. If you do not want this association with your account, you must log out before clicking the play button.

All of the aforementioned processing activities, in particular the setting of cookies for reading information on the device used, will only take place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the "cookie consent tool" provided on the website.

13.4 Facebook Connect

On our website, we provide a single sign-on function from the following provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

In addition to data being transmitted to the aforementioned provider's location, data may also be transmitted to: Meta Platforms Inc., USA

If you have an account with the provider, you can use these account details to create a user account or to register on our website.

When you visit this page, this login function can establish a direct connection between your browser and the provider's servers, even if you do not have an account with the provider or are not logged in. The provider then receives the information that you have visited our site. The information collected in this way (possibly including your IP address) is transmitted directly from your browser to a server of the provider and stored there. However, this information is not used to personally identify you and is not shared with third parties.

These data processing operations are carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in a user-friendly and interactive design of our online presence.

By clicking the registration button to register with your account data on our website, the provider will transmit the general and publicly accessible information stored in your account (user ID, name, address, email address, age and gender) to us exclusively on the basis of your express consent in accordance with Art. 6 para. 1 lit. a GDPR.

We store and use the data transmitted by the provider to set up a user account with the necessary information (title, first name, last name, address, country, email address, date of birth), provided you have authorized this information from the provider. Conversely, based on your consent, data (e.g., information about your browsing or purchasing behavior) can be transferred from us to your account with the provider.

The consent given can be revoked at any time with effect for the future.

13.5 Google Sign-In

On our website, we provide a single sign-on function from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

In addition to data being transferred to the aforementioned provider's location, data may also be transferred to: Google LLC, USA

If you have an account with the provider, you can use these account details to create a user account or to register on our website.

The consent given can be revoked at any time with effect for the future.

Further information on Google's privacy policy can be found here: https://business.safety.google /intl /de /privacy /

14) Tools and other items

14.1 - DATEV

For our accounting, we use the cloud-based accounting software service of the following provider: DATEV eG, Paumgartnerstr. 6-14, 90429 Nuremberg, Germany

The provider processes incoming and outgoing invoices as well as, if applicable, our company's bank transactions in order to automatically record invoices, match them to transactions and create the financial accounting from this in a semi-automated process.

If personal data is processed in this context, the processing is based on our legitimate interest in the efficient organization and documentation of our business processes.

14.2 Cookie Consent Tool

This website uses a "cookie consent tool" to obtain valid user consent for cookies and cookie-based applications that require consent. The cookie consent tool is displayed to users upon visiting the site as an interactive interface, where consent for specific cookies and/or cookie-based applications can be granted by ticking boxes. By using this tool, all cookies/services requiring consent are only loaded if the respective user grants the corresponding consent by ticking the boxes. This ensures that such cookies are only placed on the user's device if consent has been given.

This tool uses technically necessary cookies to store your cookie preferences. No personal user data is processed in this process.

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.

A further legal basis for processing is Article 6(1)(c) GDPR. As data controllers, we are subject to the legal obligation to make the use of cookies that are not technically necessary dependent on the respective user's consent.

Where necessary, we have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

Further information about the operator and the settings options of the cookie consent tool can be found directly in the corresponding user interface on our website.

15) Rights of the data subject

15.1 The applicable data protection law grants you the following rights as a data subject (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the legal basis stated for the respective conditions for exercising these rights:

Right of access pursuant to Art. 15 GDPR;
Right to rectification pursuant to Article 16 GDPR;
Right to erasure pursuant to Article 17 GDPR;
Right to restriction of processing pursuant to Article 18 GDPR;
Right to information pursuant to Article 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to withdraw consent pursuant to Art. 7 para. 3 GDPR;
Right to lodge a complaint pursuant to Article 77 GDPR.

15.2 Right of objection

If we process your personal data based on our overriding legitimate interest as part of a balancing of interests, you have the right to object to this processing at any time, on grounds relating to your particular situation, with effect for the future.

If you exercise your right to object, we will cease processing the data in question. However, further processing remains possible if we can demonstrate compelling legitimate grounds for the processing which override your interests, fundamental rights and freedoms, or if the processing serves the purpose of establishing, exercising or defending legal claims.

If we process your personal data for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing. You can exercise your right to object as described above.

If you exercise your right to object, we will cease processing the data in question for direct marketing purposes.

16) Duration of storage of personal data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and – if applicable – additionally by the respective statutory retention period (e.g. commercial and tax law retention periods).

When processing personal data on the basis of explicit consent pursuant to Art. 6 para. 1 lit. a GDPR, the data concerned will be stored until you withdraw your consent.

If statutory retention periods exist for data processed in the context of contractual or quasi-contractual obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after the expiry of the retention periods, provided that it is no longer required for the performance of a contract or for initiating a contract and/or we no longer have a legitimate interest in its continued storage.

When processing personal data on the basis of Article 6(1)(f) GDPR, this data will be stored until you exercise your right to object pursuant to Article 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the purpose of establishing, exercising or defending legal claims.

When processing personal data for direct marketing purposes on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object pursuant to Art. 21 para. 2 GDPR.

Unless otherwise stated in the other information in this declaration regarding specific processing situations, stored personal data will be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

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Estimated total

Data Protection

1) Introduction and contact details of the responsible party

2) Data collection when visiting our website

3) Hosting & Content Delivery Network

4) Cookies

5) Making contact

6) Comment function

7) Data processing when opening a customer account

8) Use of customer data for direct marketing

9) Data processing for order processing

10) Online Marketing

11) Web analytics services

12) Retargeting/remarketing and conversion tracking

13) Page functionalities

14) Tools and other items

15) Rights of the data subject

16) Duration of storage of personal data

Language

Data Protection

1) Introduction and contact details of the responsible party

2) Data collection when visiting our website

3) Hosting & Content Delivery Network

4) Cookies

5) Making contact

6) Comment function

7) Data processing when opening a customer account

8) Use of customer data for direct marketing

9) Data processing for order processing

10) Online Marketing

11) Web analytics services

12) Retargeting/remarketing and conversion tracking

13) Page functionalities

14) Tools and other items

15) Rights of the data subject

16) Duration of storage of personal data